What we did
- Rebranding: Logo, colors, typography—professional & compassionate.
- Marketing collateral: Brochure and business card to standardize messaging and contact touchpoints.
- Interactive site: Clear services, staff credentials, and online booking flow.
- Trust & compliance: HIPAA-conscious forms and privacy-forward cookie banner.
Collateral that drove inquiries
Alongside the site launch, we produced print and handout materials that funneled families to the website and phone line—boosting consult requests and, ultimately, new resident enrollments.
Business card with services + direct contact
Tri-fold brochure (inside): vision, caregivers, values, facility
Tri-fold brochure (outside): services, contact, map
Why it works
- Clarity & trust: Families see specializations up front and can book immediately.
- Simple intake funnel: Fewer steps from discovery to scheduled visit.
- Local SEO & shareability: Structured content and Open Graph improve visibility.
- Offline-to-online: Collateral routes community referrals straight to the website and phone line.
Results (Representative)
Post-launch, inquiries and booked consults increased as the refreshed brand and booking tools reduced friction for families seeking care.
Modern Design Center